he seasons are changing and with that, so are makeup trends.

You are probably familiar with beauty posts titled “The ‘in’ colors for fall!” or “Don’t be caught dead wearing this color in summer." I have always assumed advertising different makeup colors for varying seasons was a clever marketing scheme to convince consumers to purchase “new” colors to stay trendy. Though I imagine there is some truth to my marketing assumption, I recently learned the trend to change colors seasonally could also be part of our human nature.